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Don’t Pursue The Label

There’s a nihonshu bar in Fukuoka that I visit often. It’s extremely well known among both tourists and locals, especially for its strong lineup of premium sake—Jikon, Aramasa, Juyondai, Shinshu Kirei, and the like. At the bar, I often see tourists showing photos of Aramasa, Jikon, or Juyondai on their phones and asking the staff, […]

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